Faculty & Research

Faculty and Executive Leadership Directory

Dave Rochlin

Executive Director, Haas@Work
Faculty Director, Innovation for Sustainability and Positive Impact (Geneva) Program
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment
LinkedIn Profile


MBA with Distinction, Kellogg School of Management, Northwestern University
BS, Business Administration, Haas School of Business, UC Berkeley

Positions Held

At Haas since 2010
2010 – present, Lecturer and Executive Director, Haas School of Business
2008 – present, Founder/CEO, ClimatePath
2006 – 2008, COO, FairTradeUSA
2005 – 2006, Chief Marketing Officer, Signature Wine Cellars
2000 – 2004, Principal, Emacula Consulting Group
1998 – 2000, Senior VP of Marketing, Hollywood Video/Reel.com
1996 – 1998, Director of Market Development, Netcom
1994 – 1996, Senior Director of Business Development, DNA Plant Technology
1992 – 1994, Category Manager, Del Monte Foods
1991 – 1992, Senior Consultant, Deloitte Consulting
1986 – 1991, Global Account Manager, Nielsen

External Service and Assignments

2008 – present, Board Member (Chair), ClimatePath Ecologic Fund/ITCF
2013 – 2014, Net Impact Academic Advisory Board – Projects for Good
2005 – 2014, Board Member, Lindsay Wildlife Museum
2002 – 2011, Adjunct Faculty, Graduate School of Business – St Mary’s College of California

Current Research and Interests

  • Innovation
  • Technology Strategy
  • Competition in Technology Dependent Markets
  • Corporate Social Responsibility
  • Sustainable Food Systems

Selected Papers and Publications

  • When Innovation Meets the Language of the Corner Office, MIT Sloan Management Review, 2016 http://sloanreview.mit.edu/article/when-innovation-meets-the-language-of-the-corner-office/
  • Grey Markets?: When Innovation Means Rule Breaking, Los Angeles Times, 2015 http://www.latimes.com/opinion/op-ed/la-oe-0727-rochlin-gray-market-20150727-story.html
  • Hunter or Hunted? Technology, Strategy, and Competitive Advantage, Thomson/Cengage, 2005 https://www.amazon.com/Hunter-Hunted-Technology-Innovation-Competitive/dp/0324261284


  • Applied Innovation – Haas@Work, MBA 290h
  • Mid Program Innovation Project Course (MPAR), EWMBA 293
  • Applied Data Analytics Project Course, MBA 247
  • Issues in Business and Society, UGBA 193i.1 (Geneva)
  • Industry Innovation, and Impact, UGBA193.2 (Geneva)

Honors and Awards

  • Haas “Club Six”, 2013-2016
  • UC Berkeley Teaching Fellow, 2014-2015
  • Beta Gamma Sigma

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