Faculty & Research

Faculty and Executive Leadership Directory

Jon Metzler

Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By request
Personal Homepage: http://www.bluefieldstrategies.com/
LinkedIn Profile


  • MBA, Haas School of Business
  • MA, Asian Studies, UC Berkeley
  • BA, University of Michigan

Positions Held

At Haas since 2014
2014 - present, Lecturer, Haas School of Business

External Service and Assignments

  • 2018 – present, Visiting professor, Waseda University MBA program
  • 2015 – present: Board of Directors, Japan Society of Northern California (Board Chairman since 2017)
  • 2008 – present, Founder, Blue Field Strategies
  • 2008 – 2017, research fellow, KDDI Research
  • 2008 – 2015, Board of Directors, Stern Grove Festival Association
  • 2007 – 2010, Contributor, Advanced Television Systems Committee
  • 2005 – 2010, National Emergency Number Association (public safety advocacy body)

Current Research and Interests

  • Tech, Telecom and Media Strategy
  • Clusters
  • Sharing Economies and Aging Economies
  • Cybersecurity
  • Models for Corporate Innovation
  • Japan

Selected Papers and Publications

  • Panel moderation / public speaking:  
    • 2009-present:  Telecom Council of Silicon Valley. Industry panels on IoT; SD-WAN; connected car; AI; unlicensed spectrum; national broadband plan; entertainment; wireless and government policy; 5G; small cells; and more
    • 2014-present: Japan Society of Northern California. Opportunities in the On-Demand Economy; Sharing Economy in Japan; global venture capital; Silicon Valley’s return to Japan; venture capital; and more
    • September 2014: CTIA – The Wireless Association, SuperMobility Conference.
  • Articles:
    • “Girls Who Code Plans to Nurture 70,000 Women Programmers” (Japanese), Nikkei Information Strategy, December 2013.
    • “What is the Value of a ‘Like’?” (Japanese), Nikkei Information Strategy, October 2013.
    •  “Six Years After the iPhone Launched, Just Four Big Carriers Are Left Standing”, VentureBeat, July 8, 2013.
    • “This is Not a Test: The Future of the Emergency Alert System”, Inside GNSS, October 2006.
    • “VoIP E9-1-1: Potential Solutions and Some Lessons from the Wireless E9-1-1 Experience”, 9-1-1 Magazine, July 2005.
  • Reports (public)
    • As research fellow for KDDI Research:
      • 2017: Netflix;
      • 2016: On-Demand Economy;
      • 2015: Does Software Eat Hardware?; Connected Car Security Risks and Opportunities;
      • 2014: Carrier and Enterprise APIs; The Fourth Screen;
      • 2013: Connected Car and Usage Based Insurance
      • 2012: BYOD
      • 2011: Smartphones and dedicated devices
      • 2010: The state of television in North America (parts 1 and 2)
      • 2009: Mobile net neutrality; DTV migration; white space communications
  • Academic:
    • “Compressed Evolution: High Tech Entrepreneurship in Japan – A Comparative Study with Silicon Valley.” MBA/MA-Asian Studies Master’s thesis. 2001.


  • Corporate Strategy in Telecom and Media
  • Seminar in International Business: Japan
  • MBA independent study on e-commerce
  • Strategy and Change in the IT Sector
  • Strategy for the Information Technology Firm
  • Business Abroad – Japan
  • ICT-Driven Business; Waseda University (Tokyo, Japan)
  • MBA program summer intensive
  • International Business Development (IBD)

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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