Faculty & Research

Faculty and Executive Leadership Directory

Zsolt Katona

Cheryl and Christian Valentine Associate Professor
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment
Personal Homepage: http://faculty.haas.berkeley.edu/zskatona/
Curriculum Vitae (in PDF format, Acrobat Reader required)


PhD, Management (Marketing), INSEAD, France
PhD, Computer Science, Eotvos Lorand University, Hungary
MSc, Mathematics, Eotvos Lorand University, Hungary

Positions Held

At Haas since 2008

Associate Professor 2014-2017
Assistant Professor 2008-2014

External Service and Assignments

  • Ad-hoc reviewer: Marketing Science; Journal of Marketing Research


Current Research and Interests

  • Online marketing
  • Search advertising
  • Network economics
  • Social networks

Selected Papers and Publications

  • “Network Formation and the Structure of the Commercial World Wide Web,” with Miklos Sarvary. Marketing Science.
  • “A New Class of Scale-Free Graphs,” with Tamas Mori. Statistics and Probability Letters 76, no. 15: 1587-1593.
  • “Levels of a Scale-Free Tree.” Random Structures and Algorithms 29, no. 2: 194-207.
  • “The Width of a Scale-Free Tree.” Journal of Applied Probability 42, no. 3: 839-850.


  • Business to Business Marketing, MBA 267


Honors and Awards

  • MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Winner, 2007
  • Sasakawa Young Leaders Fellowship, 2007
  • Association for Consumer Research Best Working Paper Award, 2006
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2006

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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