Faculty & Research

Faculty and Executive Leadership Directory



J. Miguel Villas-Boas

J. Gary Shansby Professor of Marketing Strategy
Haas Marketing Group
510-642-1250
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: Wednesdays 11:00am-noon or by appointment, F691
Personal Homepage: http://faculty.haas.berkeley.edu/villas/
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile

Education


PhD, Management (Applied Economics), Massachusetts Institute of Technology (MIT)
MBA, INSEAD, Fontainebleau, France.
MS, Economics, New University of Lisbon, Portugal.
Licenciatura, Economics, Universidade Católica Portuguesa, Lisbon.



Positions Held


At Haas since 1991

2005 – present, J. Gary Shansby Professor of Marketing Strategy, Haas School of Business

2001 – present, Professor of Business Administration, Haas School of Business

2011- 2014, Chair, Marketing Group, Haas School of Business

2006 – 2009, Director, PhD Program

1997 – 2001, Associate Professor, Haas School of Business

1994 – 1995, Visiting Assistant Professor, Universidade Católica Portuguesa, Lisbon

1991 – 1997, Assistant Professor, Haas School of Business



External Service and Assignments


  • Department Editor, Management Science (2010-2015)
  • Associate Editor, Marketing Science
  • Editorial Board: Journal of Marketing ResearchInternational Journal of Research in Marketing
  • Member: American Economic Association, American Marketing Association, Econometric Society, and INFORMS


Current Research and Interests


  • Competitive strategy
  • Customer relationship management
  • Internet strategies
  • Organization design


Selected Papers and Publications


  • “Search for Information on Multiple Products” (with T. Tony Ke and Zuo-Jun Max Shen), Management Science, forthcoming.
  • “Too Much Information? Information Provision and Search Costs” (with Fernando Branco and Monic Sun), Marketing Science, 2016, 605-618.
  • “Competitive Vices” (with Fernando Branco), Journal of Marketing Research, 2015, 801-816.
  • “Optimal Search for Product Information” (with Fernando Branco and Monic Sun), Management Science, 2012, 2037-2056.
  • “Strategic Entry Before Demand Takes Off” (with Qiaowei Shen), Management Science, 2010, 1259-1272.
  • “When More Alternatives Lead to Less Choice” (with Dmitri Kuksov), Marketing Science, 2010, 507-524.
  • “Product Variety and Endogenous Pricing with Evaluation Costs.” Management Science, 2009, 1338-1346.
  • “Endogeneity and Individual Consumer Choice,” with Dmitri Kuksov. Journal of Marketing Research (2008): 702-714.
  • Behavior-Based Price Discrimination and Customer Recognition,” with Drew Fudenberg, inHandbook on Economics and Information Systems, 377-436. Elsevier, 2006.
  • “Price Cycles in Markets with Customer Recognition.” RAND Journal of Economics 35, no.3 (Autumn 2004): 486-501.


Teaching


  • Marketing Strategy, MBA/PhD


Honors and Awards


  • Finalist, 2015 ISMS Long Term Impact Award for paper published in the 5-year period 2004-2009, for article “The Targeting of Advertising” (Marketing Science, 2005)
  • Finalist, 2014 ISMS Long Term Impact Award for paper published in the 5-year period 2003-2008, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004)
  • Finalist, 2014 ISMS Long Term Impact Award for paper published in the 5-year period 2003-2008, for article “Communication Strategies and Product Line Design” (Marketing Science, 2004)
  • Finalist, 2014 ISMS Long Term Impact Award for paper published in the 5-year period 2003-2008, for article “The Targeting of Advertising” (Marketing Science, 2005)
  • Finalist, 2013 ISMS Long Term Impact Award for paper published in the 5-year period 2002-2007, for article “Bertrand Supertraps” (Management Science, 2005)
  • Finalist, 2012 ISMS Long Term Impact Award for paper published in the 5-year period 2001-2006, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004)
  • Finalist, 2012 ISMS Long Term Impact Award for paper published in the 5-year period 2001-2006, for article “The Targeting of Advertising” (Marketing Science, 2005)
  • 2012 Prémio Carreira, Universidade Catolica Portuguesa.
  • 2011 ISMS Long-Term Impact Award for paper published in the 5-year period 2001-2006, for article “Communications Strategies and Product Line Design” (Marketing Science, 2004), Finalist.
  • 2010 ISMS Long-Term Impact Award for paper published in the 5-year period 2000-2005, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004), Finalist
  • 2009 ISMS Long Term Impact Award for paper published in the 5-year period 1999-2003, for article “Endogeneity in Brand Choice Models” (Management Science, 1999), Winner
  • Nomination and Honorable Mention for the Earl F. Cheit Outstanding Teaching Award, 2007
  • Finalist for 2005 John D.C. Little Best Paper Award for articles “Bertrand Supertraps” and “The Targeting of Advertising”
  • Earl F. Cheit Outstanding Teaching Award, 2003
  • Finalist for the Earl F. Cheit Outstanding Teaching Award, 2002
  • Grant from the Instituto de Formação Bancária, Lisbon, Portugal, 1994
  • Finalist for the 1993 John D. C. Little Best Paper Award for paper “Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test,” 1994
  • National Science Foundation grant for project “Endogeneity in Brand Choice Models,” 1993
  • Prize Robert Schuman for the dissertation “On Promotions and Advertising Policies: A Strategic Approach,” presented at MIT, 1991
  • MIT PhD student fellowship, 1987-1991
  • PhD program scholarship from the Calouste Gulbenkian Foundation, 1987
  • Prize awarded by the Portuguese Association of Automobile Dealerships for the M.Sc. dissertation on the automobile trade regulation in Portugal, 1987
  • Prize awarded by the Banco Português do Atlântico to the best student graduating in Economics in the Universidade Católica Portuguesa, 1984



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