Faculty & Research

Faculty and Executive Leadership Directory

Krystal J. Thomas

Lecturer (continuing)
Haas Marketing Group
(714) 227-0339
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: by appointment, F502
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile


MFA, Peter Stark Producing Program, School of Cinematic Arts, USC
BSBA, Berkeley-Haas School of Business, University of California, Berkeley

Positions Held

At Haas since 2010

2010 – present, Continuing Lecturer, Haas School of Business

2006 – present, Executive Producer, Pooka Ventures

2005 – Producer, Disney

2003 – 2005, Consulting Producer, SoCal PBS

2001 – 2003, Senior Director US Marketing & Brand, Assante Sports & Entertainment

2000 – 2001, Senior Vice President, Kabel New Media US

1998 – 2000, Senior Strategist, Digital Branded Entertainment, IBM

1997 – 1998, Director of Marketing, Magnet Interactive

1995 – 1997, Analyst, Change Management, Accenture (Anderson Consulting)


External Service and Assignments

  • Member, UC Regents Chancellor Scholarship Committee for UC Berkeley
  • Member, Committee of Undergraduate Scholarships and Honors
  • Founder, Berkeley-Haas Women’s Empowerment Day (WED) UG Conference
  • Mentor, Women in Cable Television (WICT) Executive Development Program
  • Master Course Instructor, Cable Television & Marketing Association (CTAM)
  • Past clients include: Scripps Networks, Glacier Water, Safeway, WD, RLJ Entertainment, Black & Sexy Television, Disney-ABC, Warner Bros. Television, BMW, Showtime Networks, Avnet, BET, Nestle, Kellogg’s, AT&T, Kaiser Permanente.
  • Film, Television, and Web credits available upon request

Current Research and Interests

  • Branded Entertainment
  • Product Placement
  • Digital Branding & Social Media
  • Content Marketing
  • Brand Strategy
  • Episodic Content Development
  • Advertising & Media Strategy
  • Diversity Marketing

Selected Papers and Publications

  • “Lost in Translation”, Adapt! (Solutions Press 2009)



  • Product Branding & Entertainment (UGBA 162A)
  • Business Communications (UGBA 100)

Honors and Awards

  • Undergraduate Program Member of Faculty Club 6 one or more times every year since 2010
  • Named to the THE ROOT 100 List of Emerging and Established Media Leaders, Univision Communications
  • Hedgebrook Writing Residency for Episodic Dramatic Television
  • National Association of Television and Production Executives (NATPE) Fellowship – Unscripted Television
  • Producers Guild of America, Power of Diversity Fellowship – TV Drama
  • International Accolades Award of Excellence – Dramatic Television Pilot
  • Festivals: New York Television Festival, Newport Beach Film Festival, Orlando Film Festival, Canadian International Women’s Film Festival


Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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