Faculty & Research

Faculty and Executive Leadership Directory

Krystal J. Thomas

Lecturer (continuing)
Haas Marketing Group
(714) 227-0339
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: by appointment, F502
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile


MFA, Peter Stark Producing Program, School of Cinematic Arts, USC
BSBA, Berkeley-Haas School of Business, University of California, Berkeley

Positions Held

At Haas since 2010

2010 – present, Continuing Lecturer, Haas School of Business

2006 – present, Executive Producer, Pooka Ventures

External Service and Assignments

  • Member, UC Regents Chancellor Scholarship Committee for UC Berkeley
  • Member, Committee of Undergraduate Scholarships and Honors
  • Founder, Berkeley-Haas Women’s Empowerment Day (WED) UG Conference
  • Mentor, Women in Cable Television (WICT) Executive Development Program
  • Master Course Instructor, Cable Television & Marketing Association (CTAM)
  • Film, Television, and Web credits available upon request

Current Research and Interests

  • Branded Entertainment
  • Product Placement
  • Digital Branding & Social Media
  • Content Marketing
  • Brand Strategy
  • Episodic Content Development
  • Advertising & Media Strategy
  • Diversity Marketing

Selected Papers and Publications

  • Office Hours: How to Go From School to World Rule (Sentia Publishing 2018)
  • “Lost in Translation,” Adapt! (Solutions Press 2009)



  • Product Branding & Entertainment (UGBA 162A)
  • Business Communications (UGBA 100)

Honors and Awards

  • Undergraduate Program Member of Faculty Club 6 one or more times every year since 2010
  • Named to the THE ROOT 100 List of Emerging and Established Media Leaders, Univision Communications
  • Hedgebrook Writing Residency for Episodic Dramatic Television
  • National Association of Television and Production Executives (NATPE) Fellowship – Unscripted Television
  • Producers Guild of America, Power of Diversity Fellowship – TV Drama
  • International Accolades Award of Excellence – Dramatic Television Pilot
  • Festivals: New York Television Festival, Newport Beach Film Festival, Orlando Film Festival, Canadian International Women’s Film Festival


Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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