University of California, Berkeley - Haas School of Business

Berkeley-Haas

Faculty & Research

Faculty and Executive Leadership Directory

 

Krystal Thomas

Krystal J. Thomas

Lecturer
Haas Marketing Group
(714) 227-0339
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: Mondays 2-4 PM and by telephone

Education

BSBA, Haas School of Business
MFA, Peter Stark Producing Program, School of Cinematic Arts, USC  


Positions Held

 

At Haas since 2010

2010 - present, Lecturer, Haas School of Business

2003 - present, Executive Producer, Pooka Ventures

2001 - 2003, Senior Director of Strategic Marketing, Assante Sports & Entertainment

2000 - 2001, Senior Vice President, Kabel New Media US

1998 - 2000, Senior Strategist, e-business, IBM

1997 - 1998, Director of Marketing, Magnet Interactive

1995 - 1997, Analyst, Change Managment, Accenture (Anderson Consulting)

 


External Service and Assignments

  • Member, UC Regents Chancellor Scholarship Committee for UC Berkeley
  • Member, Committee of Undergraduate Scholarships and Honors
  • Producer, Disneyland's 50th Celebrations (Disney)
  • Producer, Programming & Brand Consultant, KOCE (PBS)
  • Mentor, Women in Cable Television (WICT) Executive Development Program
  • Master Course Instructor, Cable Television & Marketing Association (CTAM)

Current Research and Interests

  • Branded Entertainment
  • Product Placement
  • Digital Branding & Social Media
  • Media Content Development
  • Integrated Marketing Communications
  • Brand & Media

Selected Papers and Publications

  • "Lost in Translation", Adapt! (Solutions Press 2009)
  • Film, Televison, Web Credit list upon request  

Teaching

  • Product Branding & Entertainment
  • Branded Entertainment & Sports
  • Business Communications
  • Product Branding & Entertainment, UGBA 167-04

Honors and Awards

  • Club 6 - Faculty Honor Roll for Teaching Excellence, Haas School of Business (2010)
  • THE ROOT 100’s Emerging and Established Leaders, The Slate Group & The Washington Post
  • NATPE Fellowship - Unscripted Television
  • Producers Guild of America, Power of Diversity Fellowship
  • International Accolades Award of Excellence - Television Pilot



Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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