Faculty & Research

Faculty and Executive Leadership Directory

Xuanming Su

Associate Professor
Haas Operations and Information Technology Management Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment, F571
Personal Homepage: http://faculty.haas.berkeley.edu/xuanming/
Curriculum Vitae (in PDF format, Acrobat Reader required)


BS, Mathematics, Stanford University
BA, Economics, Stanford University
MS, Computer Science, Stanford University
MS, Statistics, Stanford University
PhD, Business, Stanford University

Positions Held


At Haas since 2004

2010 – present, Associate Professor, Haas School of Business
2004 – 2010, Assistant Professor, Haas School of Business

External Service and Assignments


  • Reviewer: Operations ResearchManagement ScienceManufacturing Service Operations ManagementProduction and Operations ManagementMarketing ScienceAmerican Economic ReviewInformation Systems ResearchNaval Research Logistics
  • Professional Affiliations: Institute for Operations Research and Management Science, American Economic Association, Econometric Society

Current Research and Interests


  • Consumer behavior in operations management
  • Behavioral decision-making
  • Game theory and mechanism design
  • Health care and public policy

Selected Papers and Publications


  • “Optimal Pricing with Speculators and Strategic Consumers,” Management Science 56, no. 1 (2010): 25-40.
  • “Peer-Induced Fairness in Games,” with T-H. Ho, American Economic Review 99, no. 5 (2009): 2022-2049.
  • “Strategic Customer Behavior, Commitment, and Supply Chain Performance,” with F. Zhang, Management Science 54, no. 10 (2008): 1759-1773.
  • “Bounded Rationality in Newsvendor Models,” Manufacturing and Service Operations Management 10, no. 4 (2008): 566-589.
  • “Intertemporal Pricing with Strategic Customer Behavior,” Management Science 53, no. 5 (2007): 726-741.



  • Game Theory and Business Decisions, UGBA 143
  • Operations Management, EWMBA 204

Honors and Awards


  • Best Paper Award, Manufacturing and Service Operations Management Society, INFORMS, 2010.
  • Best Paper Award, Behavioral Operations Section, INFORMS, 2009.
  • NSF CAREER Award, 2008-2013. “Operations Management with Strategic Consumer Behavior.” ($484,505)
  • Distinguished Service Award, Management Science, 2009, 2010.
  • Wickham Skinner Early Career Research Accomplishments Award, Production and Operations Management Society, 2008.
  • Schwabacher Fellowship, Haas School of Business, UC Berkeley, 2008-2009.
  • Meritorious Service Award, Manufacturing and Service Operations Management, 2007.
  • Junior Faculty Paper Competition, INFORMS, Honorable Mention, 2006.
  • Junior Faculty Research Grant, Committee on Research, UC Berkeley, 2004-2005, 2005-2006, 2006-2007
  • George E. Dantzig Dissertation Award, INFORMS, Honorable Mention, 2004
  • Doctoral Colloquium, INFORMS, 2003
  • Robert K. Jaedicke Merit Fellowship, Stanford University, 2002-2003
  • George E. Nicholson Student Paper Competition, INFORMS, Honorable Mention, 2002
  • Seth Bonder Scholarship for Applied Operations Research in Health Services, INFORMS, 2002

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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