Faculty & Research

Faculty and Executive Leadership Directory

Holly A. Schroth

Senior Lecturer (Continuing)
Distinguished Teaching Fellow
Haas Management of Organizations Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile


PhD, Social Psychology, UC Santa Barbara
MA, Psychology, UC Santa Barbara
BA, Psychology, UC Santa Barbara

Positions Held

At Haas since 1992
1995 – present, Lecturer, Undergraduate & Graduate Program, Santa Clara University
1992 – present, Senior Lecturer, Haas School of Business
1993 – 1998, Lecturer, MBA and International MBA (1994 only) program, Saint Mary’s College of Moraga
1992, Lecturer, UC Santa Barbara
1991 – 1992, Lecturer and Visiting Scholar, Kellogg Graduate School of Management, Northwestern University
1990 – 1991, Lecturer, UC Santa Barbara
1989 – 1991, Teaching Assistant, UC Santa Barbara

External Service and Assignments

  • Negotiation Training Workshops
  • Management Consulting & Coaching
  • Negotiations: Communications, Team Dynamics, Leadership
  • Member, Advisory Board: Zhanra.com & Winerepublic.com
  • Textbook Reviewer: Prentice Hall, Irwin-McGraw Hill, Wiley, Thomson South-Western
  • Ad Hoc Reviewer: Organizational Behavior and Human Decision ProcessesJournal of Personality and Social PsychologyCalifornia Management ReviewGroup Decision and NegotiationPersonality and Social Psychology Bulletin, Academy of Management (Conflict Management Interest Group)

Current Research and Interests

  • Emotions and language in negotiations
  • Procedural justice

Selected Papers and Publications

  • Case Exercises: Exercises in Negotiation, Dispute Resolution Research Center: Fastskin (forthcoming); Goliath (forthcoming); Myti-Pet Food Company (2005, 2008); Girl Doll Company (2005, 2008); The Grand Strand (2005); The Player (1999, 2003); Group Brainstorming Exercise (1999); The Mexico Venture (1997, 2003); The Best Stuff on Earth: Group Negotiation (1997); MBA Salary Negotiation (1997, 2008); Hollywood: Negotiating with Agents (1997, 2008); Where’s Alvin? A case lost in ethics (1996); Telepro: The Manager as Mediator (1996).
  • “Some Like It Hot: Teaching Strategies for Managing Tactical vs.Genuine Emotions in Negotiations.” Negotiations and Conflict Management Research 1 (2008): 315-332.
  • “Helping You Is Helping Me: Improving Students’ Ethical Behaviors in a Negotiation by Appealing to Ethical Egoism and the Reputation Effect.” Negotiations and Conflict Management Research 1 (2008): 389-407.
  • “Sticks and Stones May Break Bones and Words CAN Hurt Me: Words and Phrases That Trigger Emotions in Negotiations and Their Effects Emotional Triggers in Negotiations,” with J. Bain-Chekal and D. Caldwell. International Journal of Conflict Management 16, no. 2. (2005).
  • “What We Want to Do Versus What We Think We Should Do: An Empirical Investigation of Intrapersonal Conflict,” with B. Barry, et al. Journal of Behavioral Decision Making 15 (2002): 403-418.
  • “Procedures, Do We Really Want to Know Them? The Effects of Procedural Justice on Performance Self-Esteem,” with P.P. Shah. Journal of Applied Psychology 75, 462-471.
  • “Let Me See What I Can Do…Today, Just About Everything’s Negotiable.” Dividends Magazine (September/October 2005).


  • Center for Executive Development
  • Negotiation & Conflict Resolution, BA 252
  • Negotiation & Conflict Resolution, BA 152
  • Negotiation & Conflict Resolution, EW 252
  • Organizational Behavior, BA 205
  • Introduction to Organizational Behavior, BA 105
  • Strategic Business Interactions, BA 200C

Honors and Awards

  • Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2009
  • Club 6 – Faculty Honor Roll for Teaching Excellence, Haas School of Business, 1992-2007
  • Voted America’s Favorite Professor (Undergraduates); Businessweekonline survey (2006)
  • Leavey Faculty Achievement Award for Exceptional Teaching, Santa Clara University, 2003, 2004, 2005
  • Outstanding Teaching Award, Santa Clara University, Summer Sessions Program, 1998
  • Faculty Honor Roll for Teaching Excellence, Kellogg Graduate School of Management, Northwestern University
  • Faculty Honor Role for Upholding the Honor Code, Kellogg Graduate School of Management, Northwestern University
  • Western Psychological Association Best Paper Award
  • Regents Fellowship, UC Santa Barbara
  • Chairman’s Award in Psychology, UC Santa Barbara

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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