Faculty & Research

Faculty and Executive Leadership Directory

David O. Robinson

Senior Lecturer (continuing)
Distinguished Teaching Fellow
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: See personal page
Personal Homepage: http://faculty.haas.berkeley.edu/robinson/
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile


PhD, Psychology, Brown University
MBA, Business Administration, University of North Carolina, Chapel Hill
Postgraduate Certificate, Education, Oxford University, England
BS, Psychology, University of Durham, England

Positions Held

At Haas since 1995
2005 – present, Senior Lecturer, Haas School of Business
2002, Visiting Lecturer, Graduate School of Business, Stanford University
1998 – 12, Lecturer in Marketing, Santa Clara University
1995 – 2005, Lecturer, Haas School of Business
1995 – 1996, Director, Undergraduate Program, Haas School of Business

Current Research and Interests

  • Pricing strategy
  • Quality management

Selected Papers and Publications

  • The New Normal, Foreign Affairs, Sept-Oct 2016
  • Freemium Pricing, The Rotman Magazine, forthcoming Fall 2016
  • Target Corporation: Groceries in the Bullseye (case), Ivey, September 2016
  • Geely Buys LTI (case), Ivey, February 2016
  • J C Penney: Ron Johnson and the role of activist investors (case), Haas, June 2014
  • Netflix pricing strategy 2011 (case), Haas, January 2013
  • “A Primer on Risk and Uncertainty.” The Rotman Magazine(Spring 2007).
  • “Public Relations Comes of Age.” Business Horizons (May-June 2006).
  • Business Protocol, 3rd ed. Atomic Dog, 2010.


  • Marketing Strategy, UGBA 167
  • Marketing, UGBA 106
  • Fundamentals of Business, MBA 209f

Honors and Awards

  • Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2008

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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