Faculty & Research

Faculty and Executive Leadership Directory

David O. Robinson

Senior Lecturer (continuing)
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: F502, F502
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile


BS, Psychology, University of Durham, England
Postgraduate Certificate, Education, Oxford University, England
MBA, Business Administration, University of North Carolina, Chapel Hill
PhD, Psychology, Brown University

Positions Held

At Haas since 1995 
2005 - present, Senior Lecturer, Haas School of Business
2002, Visiting Lecturer, Graduate School of Business, Stanford University
1998, Lecturer in Marketing, Santa Clara University
1998, Lecturer in Management, University of San Francisco
1998, Guest faculty, Technical University of Budapest, Hungary
1995 - 2005, Lecturer, Haas School of Business
1995 - 1996, Director, Undergraduate Program, Haas School of Business

Visiting Positions


  • Pricing strategy
  • Quality management
  • Service operations

Current Research and Interests


  • Pricing strategy
  • Quality management
  • Service operations

Selected Papers and Publications


  • "A Primer on Risk and Uncertainty." The Rotman Magazine (Spring 2007).
  • "Public Relations Comes of Age." Business Horizons (May-June 2006).
  • Principles of Business, 2006: The Haas School of Business Reader. Pearson, 2005. (Editor.)
  • Business Protocol, 2nd ed. Atomic Dog, 2006.
  • "Annual Reports RIP." New York Times 28 June 1998, Op-Ed, Business Section.



  • Principles of Business, UGBA 10
  • Introduction to Personal Financial Planning, UGBA 96
  • Business Communication, UGBA 100
  • Marketing, UGBA 106
  • Doing Business in Asia, Travel Study, UGBA 196  
  • Marketing Organization and Management, E206,  
  • Fundamentals of Business, MBA 296  

Honors and Awards


  • Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2008

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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