Faculty & Research

Faculty and Executive Leadership Directory



William Pearce

Lecturer
Haas Marketing Group
415-265-4237
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment, F502
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile

Education


MBA, Cornell University
BA, Syracuse University



Positions Held


At Haas since 2011
2011 – present, Lecturer, Haas School of Business
2008 – 2011, SVP & Chief Marketing Officer, Del Monte
2007 – 2008, President and CEO, Foresight Medical Technology
2004 – 2007, Chief Marketing Officer, Taco Bell
2003 – 2004, Vice President of Marketing, Campbells Soup Company
1992 – 2003, Marketing Director, Procter & Gamble



External Service and Assignments


2011–Present, Executive Chairman, RichRelevance
2009 – present, Board Member American Heart Association
Board member and advisior several tech firms



Current Research and Interests


  • Innovation
  • Marketing Strategy
  • Business Turnarounds
  • Digital Marketing


Teaching


  • Brand Manager Boot Camp MBA267
  • Design and Marketing of New Products, EWMBA267


Honors and Awards


  • Haas “Double Club Six”, Fall 2015



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