Faculty & Research

Faculty and Executive Leadership Directory

Leif Nelson

Ewald T. Grether Professor in Business Administration & Marketing
Barbara and Gerson Bakar Faculty Fellow
Distinguished Teaching Fellow
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment, F696
Curriculum Vitae (in PDF format, Acrobat Reader required)


PhD, Psychology, Princeton University
MA, Psychology, Princeton University
BA, Psychology, Stanford University

Positions Held

At Haas since 2009

2014 – present, Ewald T. Grether Professor of Business Administration and Marketing, Univeresity of California, Berkeley, Haas School of Business
2010 – 2014, Associate Professor of Marketing, University of California, Berkeley, Haas School of Business
2009 – 2010, Assistant Professor, University of California, Berkeley, Haas School of Business
2007 – 2009, Assistant Professor, University of California, San Diego, Rady School of Management
2003 – 2007, Assistant Professor of Marketing, New York University, Stern School of Business

Current Research and Interests

  • Human judgment and decision making
  • Consumer preferences and choices
  • Consumption experience and consumer well being

Selected Papers and Publications


  • Marketing Research

Honors and Awards

  • Winner: Cheit Outstanding Teaching Award 2013-2014
  • Winner: Garwood Center Grant for Corporate Innovation (2013)
  • Runner Up: Journal of Consumer Research Best Paper Award (2012)
  • Winner: Cialdini Award for the best paper with field experimentation in social psychology (2011)
  • MSI Young Scholars
  • Scholar at Center for Advanced Study in Behavorial Science, Summer Institute

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

Maintained by Haas School Marketing and Communications Office.
Contact us with problems or updates to this page.

[Top of page]