Faculty & Research

Faculty and Executive Leadership Directory



Leif Nelson

Marketing Group Chair Ewald T. Grether Professor in Business Administration & Marketing Barbara and Gerson Bakar Faculty Fellow
Haas Marketing Group
510-643-8918
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment, F696
Curriculum Vitae (in PDF format, Acrobat Reader required)

Education


PhD, Psychology, Princeton University
MA, Psychology, Princeton University
BA, Psychology, Stanford University



Positions Held


At Haas since 2009

2014 – present, Ewald T. Grether Professor of Business Administration and Marketing, Univeresity of California, Berkeley, Haas School of Business
2010 – 2014, Associate Professor of Marketing, University of California, Berkeley, Haas School of Business
2009 – 2010, Assistant Professor, University of California, Berkeley, Haas School of Business
2007 – 2009, Assistant Professor, University of California, San Diego, Rady School of Management
2003 – 2007, Assistant Professor of Marketing, New York University, Stern School of Business



Current Research and Interests


  • Human judgment and decision making
  • Consumer preferences and choices
  • Consumption experience and consumer well being


Selected Papers and Publications




Teaching


  • Marketing Research


Honors and Awards


  • Winner: Cheit Outstanding Teaching Award 2013-2014
  • Winner: Garwood Center Grant for Corporate Innovation (2013)
  • Runner Up: Journal of Consumer Research Best Paper Award (2012)
  • Winner: Cialdini Award for the best paper with field experimentation in social psychology (2011)
  • MSI Young Scholars
  • Scholar at Center for Advanced Study in Behavorial Science, Summer Institute



Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department


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