University of California, Berkeley - Haas School of Business

Berkeley-Haas

Faculty & Research

Faculty and Executive Leadership Directory

 

Leif Nelson

Leif Nelson

Associate Professor
Barbara and Gerson Bakar Faculty Fellow
Haas Marketing Group
510-643-8918
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment F696
Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BA, Psychology, Stanford University
MA, Psychology, Princeton University
PhD, Psychology, Princeton University


Positions Held

At Haas since 2009

2010 - present: Associate Professor of Marketing, University of California, Berkeley, Haas School of Business
2009 - 2010: Assistant Professor, University of California, Berkeley, Haas School of Business
2007 - 2009: Assistant Professor, University of California, San Diego, Rady School of Management
2003 - 2007: Assistant Professor of Marketing, New York University, Stern School of Business


Current Research and Interests

  • Human judgment and decision making
  • Consumer preferences and choices
  • Consumption experience and consumer well being

Selected Papers and Publications

  • "Commitment and behavior change: Evidence from the field" with Baca-Motes, K., Brown, A., Gneezy, A., Keenan, E.A. Journal of Consumer Research, 39, 1070-1084. (2013)
  • "Correcting the past: Failures to replicate psi" with Galak, J., Leboeuf, R.A., Simmons, J.P. Journal of Personality and Social Psychology, 103, 933-948. (2012)
  • "Pay-what-you-want, identity and self-signaling in markets" with Gneezy, A., Gneezy U., Riener, G. Proceedings of the National Academy of Sciences. 109, 7236-7240. (2012)
  • "Paying to be nice: Costly prosocial behavior and consistency." With Gneezy, A., Imas, A., Brown, A., Norton, M.I. Management Science, 58, 179-187. (2012)
  • "False-positive psychology: Undisclosed flexibility in data collection and analysis allow presenting anything as significant." with J.P. Simmons, U. Simonsohn. Psychological Science, 22, 1359-1366 (2011)
  • "Intuitive biases in choice vs. estimation: Implications for the wisdom of crowds," with J. P. Simmons, J. Galak, and S. Frederick. Journal of Consumer Research, 38, 1-15 (2011)
  • "The virtues of opaque prose: How lay beliefs about fluency influence perceptions of quality," with J. Galak. Journal of Experimental Social Psychology, 47, 250-253 (2011)
  • "The effect of accuracy motivation on anchoring and adjustment: Do people adjust from provided anchors?", with J. P. Simmons and R. A. LeBoeuf, Journal of Personality and Social Psychology,  99, 917-932 (2010)
  • "Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving," with A. Gneezy, U. Gneezy, and A. Brown. Science, 329:325-327 (2010).
  • "You're having fun when time flies: The hedonic consequences of subjective time progression," with A. M. Sackett, T. Meyvis, B. A. Converse, and A. L. Sackett. Psychological Science, 21:111-117 (2010).

Teaching

  • Marketing Research

Honors and Awards

  • Winner: Garwood Center Grant for Corporate Innovation (2013)
  • Runner Up: Journal of Consumer Research Best Paper Award (2012)
  • Winner: Cialdini Award for the best paper with field experimentation in social psychology (2011)
  • MSI Young Scholars
  • Scholar at Center for Advanced Study in Behavorial Science, Summer Institute



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