University of California, Berkeley - Haas School of Business

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Faculty & Research

Faculty and Executive Leadership Directory

 

Leif Nelson

Leif Nelson

Marketing Group Chair
Ewald T. Grether Professor in Business Administration & Marketing
Barbara and Gerson Bakar Faculty Fellow
Haas Marketing Group
510-643-8918
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment F696
Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BA, Psychology, Stanford University
MA, Psychology, Princeton University
PhD, Psychology, Princeton University


Positions Held

At Haas since 2009

2010 - present: Associate Professor of Marketing, University of California, Berkeley, Haas School of Business
2009 - 2010: Assistant Professor, University of California, Berkeley, Haas School of Business
2007 - 2009: Assistant Professor, University of California, San Diego, Rady School of Management
2003 - 2007: Assistant Professor of Marketing, New York University, Stern School of Business


Current Research and Interests

  • Human judgment and decision making
  • Consumer preferences and choices
  • Consumption experience and consumer well being

Selected Papers and Publications


Teaching

  • Marketing Research

Honors and Awards

  • Winner: Garwood Center Grant for Corporate Innovation (2013)
  • Runner Up: Journal of Consumer Research Best Paper Award (2012)
  • Winner: Cialdini Award for the best paper with field experimentation in social psychology (2011)
  • MSI Young Scholars
  • Scholar at Center for Advanced Study in Behavorial Science, Summer Institute



Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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