Faculty & Research

Faculty and Executive Leadership Directory

Jon Metzler

Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By request
Personal Homepage: http://www.bluefieldstrategies.com/
LinkedIn Profile


2016: Completed Board Director Training Institute boot camp, on serving on public boards in Japan
2001: MBA/MA-Asian Studies, Haas School of Business, UC-Berkeley. Master’s thesis comparing startup entrepreneurship in Silicon Valley and Japan
1995: Inter-University Center for Japanese Language Studies (Stanford Yokohama Center)
1994: B.A, University of Michigan, Japanese and Asian Studies

Positions Held

At Haas since 2014

2008-present, Founder and President, Blue Field Strategies

2002-2010, Business Development and Government Affairs Director, Rosum Corporation (now TruePosition)

1997-1998, Analyst, Tokyo Broadcasting System

1996-1997, Editor, Asahi Shimbun Publications

External Service and Assignments

  • Research fellow, KDDI Research Institute, 2008-present.
  • Member (as Blue Field Strategies), Telecom Council of Silicon Valley, 2014-present.
  • Member of board of directors, Japan Society of Northern California, 2015-present.
  • Member of board of directors, Stern Grove Festival Association, 2008-2015.
  • Contributor, Advanced Television Systems Committee, 2007-2009
  • Contributor, National Emergency Number Association, 2005-2010.

Selected Papers and Publications

  • “Girls Who Code Plans to Nurture 70,000 Women Programmers” (Japanese), Nikkei Information Strategy, December 2013.
  • “What is the Value of a ‘Like’?” (Japanese), Nikkei Information Strategy, October 2013.
  •  “Six Years After the iPhone Launched, Just Four Big Carriers Are Left Standing”, VentureBeat, July 8, 2013.
  • “This is Not a Test: The Future of the Emergency Alert System”, Inside GNSS, October 2006.
  • “VoIP E9-1-1: Potential Solutions and Some Lessons from the Wireless E9-1-1 Experience”, 9-1-1 Magazine, July 2005.
  • “Compressed Evolution: High Tech Entrepreneurship in Japan – A Comparative Study with Silicon Valley.” MBA/MA-Asian Studies Master’s thesis. 2001.


  • Fall 2014: Strategy in Telecom and Media. Haas EWMBA program.
  • Summer 2015: Seminar in International Business: Japan. Haas EWMBA program
  • Fall 2015: MBA independent study
  • Spring 2016: Strategy in Telecom and Media (EWMBA 290T.3)
  • Summer 2016: Seminar in International Business: Japan (EWMBA 298S.1)
  • Fall 2016: Strategy and Change in the IT Sector (UGBA 190T)
  • Spring 2017: Strategy in Telecom and Media (EWMBA)
  • Spring 2017: Business Abroad – Japan (UGBA 193i)
  • Haas Club 6 member, 2016

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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