University of California, Berkeley - Haas School of Business

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Faculty and Executive Leadership Directory

 

Zsolt Katona

Zsolt Katona

Associate Professor
Haas Marketing Group
510-643-1426
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment
Personal Homepage: http://faculty.haas.berkeley.edu/zskatona/
Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

MSc, Mathematics, Eotvos Lorand University, Hungary
PhD, Computer Science, Eotvos Lorand University, Hungary
PhD, Management (Marketing), INSEAD, France


Positions Held

At Haas since 2008
2008 - present, Assistant Professor of Marketing, Haas School of Business


External Service and Assignments

  • Ad-hoc reviewer: Marketing Science; Journal of Marketing Research

Current Research and Interests

  • Online marketing
  • Search advertising
  • Network economics
  • Social networks

Selected Papers and Publications

  • "Network Formation and the Structure of the Commercial World Wide Web," with Miklos Sarvary. Marketing Science.
  • "A New Class of Scale-Free Graphs," with Tamas Mori. Statistics and Probability Letters 76, no. 15: 1587-1593.
  • "Levels of a Scale-Free Tree." Random Structures and Algorithms 29, no. 2: 194-207.
  • "The Width of a Scale-Free Tree." Journal of Applied Probability 42, no. 3: 839-850.

Teaching

  • Business to Business Marketing, MBA 267

Honors and Awards

  • MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Winner, 2007
  • Sasakawa Young Leaders Fellowship, 2007
  • Association for Consumer Research Best Working Paper Award, 2006
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2006



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