Faculty & Research

Faculty and Executive Leadership Directory


Ganesh Iyer

Ganesh Iyer

Edgar F. Kaiser Chair in Business Administration
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Personal Homepage:
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile


BEng, Electrical Engineering, University of Bombay
MA, Management Studies, University of Bombay
PhD, Management, University of Toronto

Positions Held

At Haas since 2000
2007 - present, Edgar F. Kaiser Professor of Business Administration
2008 - 2010, Associate Dean for Academic Affairs and Chair of Faculty
2003 - 2006, Associate Professor, Haas School of Business
2000 - 2003, Assistant Professor, Haas School of Business
1996 - 2000, Assistant Professor, John M. Olin School of Business, Washington University

External Service and Assignments

  • Senior Editor, Marketing Science
  • Associate Editor, Management Science
  • Area editor, Marketing Science
  • Associate Editor, Quantitative Marketing and Economics
  • Editorial Board Member, Journal of Marketing, Review of Marketing Science
  • Ad hoc reviewer, American Economic Review, Management Science, Journal of Marketing Research, Rand Journal of Economics, Operations Research, Naval Research Logistics, Journal of Economics and Management Strategy

Current Research and Interests

  • Competitive Marketing Strategy
  • Coordination of Distribution Channels
  • Internet Strategy
  • Bounded rationality and Marketing Strategy
  • Development and Social Innovation

Selected Papers and Publications

  • “Social Responsibility and Product Innovation,” 2015, (with David Soberman), forthcoming Marketing Science.
  • “Competing for Attention in Social Communication Markets,” 2015, (with Zsolt Katona), forthcoming, Management Science.
  • "Multilateral Bargaining and Downstream Competition,” 2013, (with Liang Guo), Marketing Science, 32, 3, 411-430.
  • "Competition in Consumer Shopping Experience,” 2012, (with D. Kuksov), Marketing Science, 31, 6, 913-933.
  • "Limited Memory, Categorization and Competition,” 2010, (with Y. Chen and A. Pazgal), Marketing Science, 29, 4, 650-670.
  • "Information Acquisition and Sharing in a Vertical Relationship,” 2010, (with L. Guo), Marketing Science, 29, 3, 483-506. PDF File
  • “Consumer Feelings and Equilibrium Product Quality,” with Dmitri Kuksov. Journal of Economics and Management Strategy (2010), 19, 1, Spring, 137-168. PDF File
  • “Corruptible Advice,” with Erik Durbin. American Economic Journal: Microeconomics (2009), 1, 2, August, 220-242. PDF File
  • “Information and Inventory in Distribution Channels,” with C. Narasimhan and R. Niraj. Management Science 53, no.10 (2007): 1551-1561. PDF File
  • “The Targeting of Advertising,” with D. Soberman and J. M. Villas-Boas. Marketing Science 24, no. 3 (2005): 461-476. Finalist, for John D.C. Little Best Paper Award for 2005. PDF File
  • "Internet Shopping Agents: Virtual Colocation and Competition," with Amit Pazgal. Marketing Science 22, no. 1 (2003): 85-106. Finalist, for John D.C. Little Best Paper Award for 2003. PDF File
  • "A Bargaining Theory of Distribution Channels," with J. Miguel Villas-Boas. Journal of Marketing Research 40 (2003): 80-100. PDF File
  • "Referral Infomediaries," with Yuxin Chen and V. Padmanabhan. Marketing Science 21, no. 4 (2002): 23-45. PDF File
  • "Consumer Addressability and Customized Pricing," with Yuxin Chen. Marketing Science 21, no. 2 (2002): 197-208. PDF File
  • "Markets for Product Modification Information," with David Soberman. Marketing Science 19, no. 3 (2000): 203-225. Winner, John D.C. Little Best Paper Award for 2000, Lead Article. PDF File
  • "Coordinating Channels Under Price and Non-Price Competition." Marketing Science 17, no. 4 (1998): 338-355. Finalist, for John D.C Little Best Paper Award for 1998. PDF File


  • Marketing Management and Organization, MBA 206, EWMBA 206
  • Doctoral Seminar, Marketing Strategy, PHD 269-D
  • Doctoral Seminar, PHDBA 268C

Honors and Awards

  • Finalist for the Informs Long-Term Impact Award in 2012, 2013 and 2014.
  • Finalist for the John D.C Little Best Paper Award for 2012, for the paper “Competition in Consumer Shopping Experience,” published in Marketing Science.
  • Honorable Mention for the Earl F. Cheit Outstanding Teaching Award, 2008
  • Informs Society for Marketing Science Doctoral Consortium, Faculty Fellow, 2007 & 2008
  • AMA-Sheth Doctoral Consortium, Faculty Fellow, 2006
  • Finalist for the John D.C. Little Best Paper Award for 2005, for the paper “The Targeting of Advertising,” published in Marketing Science
  • Marketing Science Institute’s Young Scholars Program, January, 2005
  • Finalist for the John D.C. Little Best Paper Award for 2003, for the paper “Internet Shopping Agents: Virtual Colocation and Competition” published in Marketing Science
  • Schwabacher Fellowship, Haas School of Business 2002-03
  • Marketing Science Institute’s Young Scholars Program, January, 2001
  • Winner of the John D.C. Little Best Paper Award for 2000, for the paper “Markets for Product Modification Information” published in Marketing Science
  • Finalist for the John D.C. Little Best Paper Award for 1998, for the paper “Coordinating Channels under Price and Non-price Competition published in Marketing Science
  • University of Toronto Representative to the Doctoral Consortium, AMA Santa Clara, CA, 1994
  • Social Sciences and Humanities Research Council of Canada Doctoral Fellowship (1994-1995)
  • Ontario Graduate Scholarship (OGS), 1993-1996
  • University of Toronto Open Scholarship, 1991-1995
  • William Twaits Scholarship, 1992-1993

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