Faculty & Research

Faculty and Executive Leadership Directory

Judy Hopelain

Continuing Lecturer
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Curriculum Vitae (in PDF format, Acrobat Reader required)
LinkedIn Profile


Master of Public Policy, University of Michigan, Ann Arbor
Universidad Nacional Autonoma de Mexico, Mexico City
BA, University of California, Davis

Positions Held

At Haas since 2009
2009 – present, Lecturer, Haas School of Business

2007 – present, Partner, Customer Insights & Brand Strategy Consulting, Brand Amplitude

2006 – present, Founder, Business & Brand Strategy Consulting, Pure Gravy
2001 – 2006, Partner / Managing Partner, Prophet Brand Strategy
1999 – 2001, SVP E-commerce & Catalog, Illuminations
1992 – 1999, Associate Partner, Retail Strategy, Accenture/Andersen Consulting

1990 – 1992, Director of Corporate Strategy, Patagonia

1983 – 1990, Manager, Boston Consulting Group

External Service and Assignments

  • Advisory Board Member, Netconversions
  • Advisory Board Member and marketing lead, QuickDog
  • Advisory Board Member, FirstRegistry/Cloudpop
  • Annual Strategic Marketing Conference Leadership Team, American Marketing Association
  • Advisory Board Member and Columnist, Retail Customer Experience Magazine
  • Advisor, Undergraduate Marketing Association
  • Advisor, UC Berkeley Chapter, American Marketing Association
  • Advisor, UC Berkeley Chapter, American Advertising Federation (Imagi-Cal)
  • Board Member, Sasa Designs by the Deaf


  • Brand Strategy & Management, UGBA162
  • Marketing, UGBA106
  • Principles of Business – Marketing Module, UGBA10


Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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