Faculty and Executive Leadership Directory

 

Judy Hopelain Lecturer Haas Marketing Group 415-810-8268 Email: click on the envelope icon below for full email address Academic Status: On duty Curriculum Vitae (in PDF format, Acrobat Reader required) LinkedIn Profile

Education

BA, University of California, Davis
Universidad Nacional Autonoma de Mexico, Mexico City
Master of Public Policy, University of Michigan, Ann Arbor

Positions Held

At Haas since 2009
2009 - present, Lecturer, Haas School of Business
2006 - present, Business & Brand Strategy, Pure Gravy
2006 - present, Marketing & Business Development, Two Smart Dogs
2001 - 2006, Partner / Managing Partner, Prophet Brand Strategy
1999 - 2001, SVP E-commerce & Catalog, Illuminations
1992 - 1999, Associate Partner, Retail Strategy, Accenture/Andersen Consulting

External Service and Assignments

• Advisory Board Member, Netconversions
• Advisory Board Member and marketing lead, QuickDog
• Advisory Board Member, FirstRegistry/Cloudpop
• Annual Strategic Marketing Conference Leadership Team, American Marketing Association
• Advisory Board Member and Columnist, Retail Customer Experience Magazine

Selected Papers and Publications

• "Brand Extension: Determining When and Where to Extend Your Brand Into New Markets," AMA On-Demand Webcast (November 2005).
• "On Track," Marketing Management (October 2005).

Teaching

• Brand Strategy & Management, UGBA-162

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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