Faculty and Executive Leadership Directory
PhD, Decision Sciences, The Wharton School, University of Pennsylvania
MA, Decision Sciences, The Wharton School, University of Pennsylvania
MSc, Computer and Information Science, National University of Singapore
BEng, Electrical Engineering, National University of Singapore
At Haas since 2002
2007 – present, Director, Asia Business Center
2002 – present, William Halford Jr. Family Professor of Marketing, Haas School of Business
2005 – 2006, Associate Dean for Academic Affairs, Haas School of Business
2000 – 2002, Visiting Professor, National University of Singapore
1997 – 2002, Associate Professor of Marketing, The Wharton School, University of Pennsylvania
1994 – 1997, Assistant Professor of Operations and Technology Management, The Anderson School, UCLA
1993 – 1994, Lecturer, National University of Singapore
External Service and Assignments
Editor-in-Chief, Management Science
Departmental Editor, Management Science (Decision Analysis)
Co-editor, Foundations and Trends in Marketing
Associate Editor, Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics
Member, American Economic Association, INFORMS
Consultant, Autodesk, Boston Scientific Corporation, Campbell’s, eBay, HP, INTEL, and Martek
Director, Berkeley-NTU Advanced Management Program, Berkeley Pricing Program
Past Academic Director: IE-Wharton-INSEAD Global Marketing Executive Education Program
Current Research and Interests
Behavioral pricing and revenue model design
Bounded rationality and alternatives to equilibrium models
Strategic intelligence quotient
Selected Papers and Publications
Giving Feedback to Clients, TH Ho, C Yeung. Management Science, 2014.
Distributional and Peer‐Induced Fairness in Supply Chain Contract Design, TH Ho, X Su, Y Wu. Production and Operations Management 23 (2), 161-175, 2014.
Ho, T-H and Su, X. “A Dynamic Level-k Model in Sequential Games,” Management Science, 59:452-469, 2013.
Ho, T-H, Li, S., Park, S-E, and Shen M. “Customer Influence Value and Purchase Acceleration in New Product Diffusion,” Marketing Science, 31:236-256, 2012.
Ho, T-H and Su X. “Peer-induced Fairness in Games,” The American Economic Review, 99:5, 2022-2049, 2009
A cognitive hierarchy model of games, CF Camerer, TH Ho, JK Chong. The Quarterly Journal of Economics, 861-898, 2004
Experience‐weighted Attraction Learning in Normal Form Games, C Camerer, T Hua Ho. Econometrica 67 (4), 827-874, 1999.
Determining where to shop: fixed and variable costs of shopping, DR Bell, TH Ho, CS Tang. Journal of Marketing Research, 352-369, 1998.
New product development: The performance and time-to-market tradeoff, MA Cohen, J Eliasberg, TH Ho. Management Science 42 (2), 173-186, 1996.
Violations of the betweenness axiom and nonlinearity in probability, CF Camerer, TH Ho. Journal of risk and uncertainty 8 (2), 167-196, 1994
Honors and Awards
Berkeley Distinguished Teaching Award, 2010
National Science Foundation Grant, 2004-2007
Earl F. Cheit Award for Excellence in Teaching, 2006
Finalist, John D.C. Little Best Paper Award, 2005
Finalist, Paul Green Best Paper Award, 2005
Earl F. Cheit Award for Excellence in Teaching, 2005
Earl F. Cheit Award for Excellence in Teaching, 2004
National Science Foundation Grants, 1995-2003
Earl F. Cheit Award Honorable Mention, 2003
Finalist, Helen Kardon Moss Anvil Teaching Award, Wharton, 2000
Deloitte and Touche Award for Management Field Study, Advisor, UCLA, 1996
George Dantzig Best Dissertation Award, Honorable Mention, 1994
Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department
Maintained by Haas School Marketing and Communications Office.
Contact us with problems or updates to this page.
[Top of page]