University of California, Berkeley - Haas School of Business

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Faculty & Research

Faculty and Executive Leadership Directory

 

Rashi Glazer

Rashi H. Glazer

Professor
Co-Director, Center for Marketing and Technology
Haas Marketing Group
510-642-2315
Email: click on the envelope icon below for full email address
Academic Status: Emeritus
Office Hours: By appointment F597
Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BA, Sociology and Psychology, Brandeis University
MBA, Stanford University
PhD, Marketing, Stanford University


Positions Held

At Haas since 1989
1997 - present, Professor, Haas School of Business
1992 - 1997, Associate Professor, Haas School of Business
1989 - 1992, Assistant Professor and Northern Telecom Scholar, Haas School of Business
1982 - 1989, Associate Professor, Graduate School of Business, Columbia University
1974 - 1977, Founder and Partner, ETL, Inc., Boston/New York
1971 - 1973, Independent Communications Consultant, Boston


External Service and Assignments

  • UCLA Anderson School of Management
  • Yale School of Organization and Management
  • Co-Editor, Journal of Interactive Marketing
  • Associate editor, Journal of Management Science
  • Member, editorial board of Journal of Marketing Research, Marketing Letters, California Management Review, and Journal of Market-Focused Management
  • Reviewer, California Management Review, Journal of Consumer Research, Journal of Marketing, and Marketing Science
  • Consultant, Arthur Andersen, AT&T, Bay Networks, Deere & Company, Equitable Life Assurance, Hewlett Packard, IBM, Intel, Mitsubishi Industries, Motorola, Pacific Bell, Pacific Gas & Electric, Time, Inc., Visa, and Wells Fargo
  • Consultant of new ventures, MicroUnity Systems, Mips, MicroMed Technologies, Oaysis, and Telegroup
  • Founder, ETL, Inc., a communications company specializing in innovative applications of video technology

Current Research and Interests

  • High-technology marketing
  • Information-intensive marketing
  • Consumer and managerial decision making
  • E-business, E-commerce
  • Marketing strategy
  • Knowledge management

Selected Papers and Publications

  • "Smart vs. Dumb Service Strategies: A Framework for E-Business Intensity." in Rust, Roland T. and P.K. Kannan (eds.), E-Service, Armonk, NY: M.E. Sharpe, 2001.
  • "Smart Services: Competitive Advantage Through Information-Intensive Strategies." in Handbook of Services Marketing and Management, eds. T. Swartz and D. Iacobucci, London: Sage Publications, 2000.
  • "Market Driving Strategies: Toward a New Concept of Competitive Advantage," with G. Carpenter and K. Nakamoto in D. Iacobucci and L. Krishnamurthi (eds.), Kellogg on Marketing. New York: Wiley, 2000.
  • "Customer Knowledge Management: The INFOVALUE Methodology," NYU Conference: Management of Intangible Assets Proceedings, 2000.
  • "Winning in Smart Markets," Sloan Management Review (1999).
  • "Measuring the Knower: Towards a Theory of Knowledge Equity." California Management Review 40, no. 3 (Spring 1998): 175-194. Abstract
  • "Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice." Organizational Behavior & Human Decision Processes 67, no. 3 (Sep 1996): 280-293. Abstract

Teaching

  • Marketing Organization and Management, BA 206
  • High Technology Marketing Management, BA 264
  • Competitive Strategies for Service Businesses

Honors and Awards

  • Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 2010
  • Earl F. Cheit Award for Excellence in Teaching, Evening MBA Program, 1989
  • Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 1996
  • Harold Maynard award for best paper, Journal of Marketing, 1992
  • Schwabacher Fellowship, Haas School of Business, 1990
  • Robert Ferber Award, Association of Consumer Research and Journal of Consumer Research for best interdisciplinary article in consumer behavior based on a doctoral dissertation



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