Faculty & Research

Faculty and Executive Leadership Directory

William Fanning

Lecturer (continuing)
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment, F502
Personal Homepage: www.bfcommunications.com
LinkedIn Profile


MBA, Kellogg School of Management, Northwestern University
BS, Marketing, University of Illinois


Positions Held

At Haas since 1995

Lecturer, Haas School of Business

Faculty Coach, Haas Center for Teaching Excellence

Lecturer, Golden Gate University
Owner, BF Communications
Consultant, Insights in Marketing
VP, General Manager, Livingston & Company
Management Supervisor, Chiat Day
VP, Account Supervisor, FCB
Account Executive, Leo Burnett

External Service and Assignments

  • San Francisco Chapter Co-Chair, Past Membership Chair, Qualitative Research Consultants Association (QRCA)
  • Board Member, Department of Catholic Schools, Diocese of Oakland
  • Vice-President, Board Member, Bishop O’Dowd High School
  • President, Board Member, Corpus Christi Elementary School
  • Triathlon Coach, Team in Training


Selected Papers and Publications

  • Two cases published as part of Haas Case Series


  • Advertising Strategy
  • Integrated Marketing Communications
  • Consumer Behavior
  • Market Research
  • Qualitative Market Research
  • Marketing

Honors and Awards

  • Club 6 Award for teaching excellence

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

Maintained by Haas School Marketing and Communications Office.
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