Faculty & Research

Faculty and Executive Leadership Directory

Clayton R. Critcher

Associate Professor
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment
Personal Homepage: http://claytoncritcher.squarespace.com/
Curriculum Vitae (in PDF format, Acrobat Reader required)


PhD, Psychology, Cornell University
AB, Psychology, Yale University

Positions Held

At Haas since 2010
2016-present, Associate Professor of Marketing, Haas School of Business
2010 – 2016, Assistant Professor of Marketing, Haas School of Business

External Service and Assignments

Journal of Personality and Social Psychology (Editorial board)
Social Psychological and Personality Science (Editorial board)
Self & Identity (Editorial Board)
Association for Consumer Research
Behavioral Science & Policy Association
Society for Consumer Psychology
Society for Personality and Social Psychology
Society for Judgment and Decision Making
Society of Experimental Social Psychology

Current Research and Interests

  • Judgment and decision making
  • Consumer experience, preferences, and behavior
  • The self (e.g., self-insight, self-regulation, self-affirmation)
  • Moral psychology
  • Social cognition

Selected Papers and Publications

  • Helzer, E. G., & Critcher, C. R. (in press). What do we evaluate when we evaluate moral character? For K. Gray, & J. Graham (Eds.), Atlas of Moral Psychology.
  • Critcher, C. R., & Ferguson, M. J. (2016). “Whether I like it or not, it’s important”: Implicit importance of means predicts self-regulatory persistence and success. Journal of Personality and Social Psychology, 110, 818-839.
  • Critcher, C.R., & Dunning, D., & Rom S. (2015). Causal trait theories: A new form of person knowledge that explains egocentric pattern projection. Journal of Personality and Social Psychology, 108, 400-416.
  • Risen, J. L., & Critcher, C. R. (2011). Visceral fit: While in a visceral state, associated states of the world seem more likely. Journal of Personality and Social Psychology, 100, 777-793.
  • Critcher, C. R., Dunning, D., & Armor, D. A. (2010). When self-affirmations reduce defensiveness: Timing is key. Personality and Social Psychology Bulletin, 36, 947-959.
  • Critcher, C. R., & Gilovich, T. (2008). Incidental environmental anchors. Journal of Behavioral Decision Making, 21, 241-251.


  • MBA206: Marketing (core)

Honors and Awards

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