Faculty & Research

Faculty and Executive Leadership Directory


Clayton Critcher

Clayton R. Critcher

Assistant Professor
Haas Marketing Group
Email: click on the envelope icon below for full email address
Academic Status: On duty
Office Hours: By appointment
Personal Homepage:
Curriculum Vitae (in PDF format, Acrobat Reader required)


AB, Psychology, Yale University
PhD, Psychology, Cornell University

Positions Held

At Haas since 2010
2010 - present, Assistant Professor of Marketing, Haas School of Business

External Service and Assignments

Journal of Personality and Social Psychology (Editorial board)
Social Psychological and Personality Science (Editorial board)
Association for Consumer Research
Behavioral Science & Policy Association
Society for Consumer Psychology
Society for Personality and Social Psychology
Society for Judgment and Decision Making

Current Research and Interests

Judgment and decision making
Consumer experience, preferences, and behavior
The self (e.g., self-insight, self-regulation, self-affirmation)
Moral psychology
Social cognition

Selected Papers and Publications

  • Critcher, C.R., & Dunning, D. (2015). Self-affirmations provide a broader perspective on self-threat. Personality and Social Psychology Bulletin, 41, 3-18.
  • Critcher, C.R., & Dunning, D., & Rom S. (2015). Causal trait theories: A new form of person knowledge that explains egocentric pattern projection. Journal of Personality and Social Psychology, 108, 400-416.
  • Critcher, C. R., & Gilovich, T. (2008). Incidental environmental anchors. Journal of Behavioral Decision Making, 21, 241-251. 
  • Critcher, C. R., & Zayas, V. (2014). The involuntary excluder effect: Those included by an excluder are seen as exclusive themselves. Journal of Personality and Social Psychology, 107, 454-474.
  • Risen, J. L., & Critcher, C. R. (2011). Visceral fit: While in a visceral state, associated states of the world seem more likely. Journal of Personality and Social Psychology, 100, 777-793.
  • Rosenzweig, E., & Critcher, C. R. (2014). Decomposing forecasting: The salience-assessment-weighting (SAW) model. Current Directions in Psychological Science, 23, 368-373.


  • UGBA165: Advertising Strategy
  • MBA265: Influencing Customers

Honors and Awards

2015 Sage Young Scholar Award
Hellman Fellow
Carol D. Soc Distinguished Graduate Student Mentoring Award, April 2014

Science: Editors' Choice
National Science Foundation Graduate Research Fellowship
Yale University Angier Prize

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