Faculty and Executive Leadership Directory

 

Eduardo B. Andrade Associate Professor Haas Marketing Group 510-643-4376 Email: click on the envelope icon below for full email address Academic Status: On duty Office Hours: By appointment Personal Homepage: http://faculty.haas.berkeley.edu/eandrade/ Curriculum Vitae (in PDF format, Acrobat Reader required)

Education

BSBA, Business Administration, Universidade Federal de Santa Catarina
MSc, Marketing, École des HEC - Université de Montréal
PhD, Marketing, University of Florida

Positions Held

At Haas since 2004

June 2010 - present, Associate Professor of Marketing, Haas School of Business
July 2004  - June 2010, Assistant Professor of Marketing, Haas School of Business

External Service and Assignments

• Editorial Board: Journal of Marketing Research
• Ad Hoc Reviewer (Journals): Psychological Bulletin, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, Emotion, Cognition & Emotion, and Applied Cognitive Psychology
• Ad Hoc Reviewer (Conferences/Others): Society for Consumer Psychology Winter Conference, ACR-North America Conference, ACR-Latin America Conference, European Marketing Academy Conference, SCP-Sheth Doctoral Dissertation Competition
• Member of the Association for Consumer Research (ACR)
• Member of the American Psychological Association (APA)
• Member of the Institute of Personality and Social Research (IPSR)
• Member of the American Marketing Association (AMA)

Current Research and Interests

Affect (emotions and mood) and its consequence on information processing, judgment, and decision-making

Selected Papers and Publications

• The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects", Journal of Consumer Research, with Juliano Laran and Amy Dalton, conditionally accepted.
• "Feelings Not Foregone: Underestimating Affective Reactions to What Does Not Happen", with Leaf Van Boven, Psychological Science, 21(5), 706-711.
• "Gaming Emotions in Social Interactions," with Teck Ho. Journal of Consumer Research, 36 (December), 539-551, 2009 (lead article).
• "Planned versus Actual Betting in Sequential Gambles," with Ganesh Iyer. Journal of Marketing Research XLVI (2009): 372-383.
• "The Enduring Impact of Transient Emotions on Decision Making," with Dan Ariely. Organizational Behavior and Human Decision Processes 109 (2009): 1-8 (lead article).
• "The Nature and Role of Affect in Consumer Behavior," with Michel T. Pham and Joel B. Cohen. In Handbook of Consumer Psychology, edited by Curt Haugtvedt, Frank Kardes, and Paul Herr, 297-348. Mahwah, NJ: Erlbaum, 2008.
• "Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk-Taking, Helping and Eating Patterns," with Curt Haugtvedt, Frank Kardes, and Paul Herr, editors. In Do Emotions Help or Hurt Decision Making: A Hedgefoxian Perspective, edited by Kathleen Vohs, Roy Baumeister, and George Loewenstein, 35-68. New York, NY: Russel Sage, 2007.
• "On the Consumption of Negative Feelings," with Joel B. Cohen. Journal of Consumer Research 34 (2007): 283-300 (lead article).
• "How is the Boss's Mood Today? I Want a Raise," with Teck Ho. Psychological Science 18 (2007): 668-671 (pdf).
• "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms." Journal of Consumer Research 32 (2005): 355-362 (pdf).
• "Affective Intuition and Task-Contingent Affect Regulation," with Joel B. Cohen. Journal of Consumer Research 31 (2004): 358-367 (pdf).

Teaching

• Consumer Behavior, MBA 260
• Consumer Behavior, UGBA 160
• Consumer and Strategic Behavior, PhD 269

Honors and Awards

• Coleman Fung Risk Management Research Center Grant, 2010-2011
• Schwabacher Fellowship, Executive Committee, UC Berkeley, 2007-2008
• Marketing Science Institute (MSI) Young Scholar, 2007
• Junior Faculty Research Grant, Committee on Research, UC Berkeley, 2004-2005, 2005-2006, 2006-2007
• CASBS Scholar - Summer Institute on Emotion and Decision - Stanford University, 2004
• AMA Doctoral Consortium Fellow - Minneapolis, MN, 2003
• CIDA (Canadian International Development Agency) Masters Fellowship through École des HEC (CETAI) – Université de Montréal, 1994-1996

Faculty Directory: Alphabetical Listing
Faculty Directory: Listing by Department

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